Launch of Instagram account for character Celine Lereing

Celine Lereing is an entirely FICTIONAL character, working for the brand Volvac as an influencer. During the

piece, her online presence will be used, as audience members will be encouraged to follow and like her. She is essential to the firm's hold on this imaginary community, as she maintains hope that happiness and freshness of mind is always possible when following her tips.

Beginning in May 2023, creating her online content has been a continuous and hard work which has required some research. I have looked into similar profiles and watched a french short movie which I recommend.

https://www.youtube.com/watch?v=utkuLf8mE6k

The book Politiser le bien être by Camille Teste also helps understand the underlying fascism behind the diktat of beauty and wellness present in social media.